By Diksha-
Bombay High Court directed TV Today Network to pay the Rs.5 Lakh fine inposed on it by the Broadcast Audience Research Council (BARC) to avoid any action against it.
The BARC had recently ordered the Network to pay the fine for violating the code of conduct of the BARC.
TV Today Network apparently runs Aaj Tak and India Today news channels. It had approached the High Court to quash the order of the BARC against it which imposed fine on it with a cautionary letter prohibiting it from committing any viewership malpractices.
BARC had reportedly taken such action saying, “This abnormal jump in the Daily Average Reach of the TV Today channels may be due to influencing the panel households which was strictly prohibited by the Code of Conduct for redressing the viewership malpractices.”
The TV Today Network had approached the Hon’ble Court to seek protection against any future ‘coercive’ action of the BARC.
The Court has adjourned the hearing to November 5 for now.
