Swarna Shukla-

Published on: December 3, 2021 at 14:22 IST

Meta, the rebranded company of Facebook announced several initiatives to protect woman users on its platform, including the launch of StopNCII.org in India that aims to combat the spread of non-consensual intimate images (NCII).

StopNCIL.org is an initiative by Meta to prevent the spread of non-consensual intimate images (NCII), often called “revenge porn”. In partnership with UK Revenge Porn Helpline, StopNCII.org builds on Meta’s NCII Pilot, an emergency programme that allows potential victims to proactively hash their intimate images so they can’t be proliferated on its platforms.

Meta also launched the Women’s Safety Hub, that will be available in Hindi and 11 other Indian languages, that will enable more women users in India to access information about tools and resources that can help them make the most of their social media experience, while staying safe online.

Karuna Nain, director (global safety policy) at Meta Platforms Inc stated, “Safety is an integral part of Meta’s commitment to building and offering a safe online experience across the platforms and over the years the company has introduced several industry leading initiatives to protect users online. Furthering our effort to bolster the safety of users, we are bringing in a number of initiatives to ensure online safety of women on our platforms.”

Women’s Safety Hub hosts all the safety resources women need when navigating the platform, including specific resources for women leaders, journalists and survivors of abuse. Additionally, it also contains video-on-demand safety training and allows visitors to register for live safety training hosted in multiple languages.

Meta also launched a discussion paper by Sattva Consulting titled, ‘Connect, Collaborate and Create: Women and Social Media During the Pandemic’. The Meta-commissioned paper talks about measures to address the sharp gender imbalance in social media usage in India.

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